30 IDEAS ABOUT WORK
your framework for a thriving career
Created by Sheldon Barrocks
I started with a book. Now I'm giving you the framework it was built on. 30 Ideas About Work Framework gives you and your team practical, psychology-grounded tools to navigate the challenges of modern work.Whether it's career stagnation, organizational change, burnout, professional development or personal growth. Click on the links below to learn more.
© Cayce Pollard. All rights reserved.
About
For years, I watched talented people quietly struggle. Stuck in roles that no longer fit, overwhelmed by constant change, or unsure how to grow without burning out. That gap between what we're taught about careers and what work actually demands today became the starting point for everything I do: applying real psychological research to the everyday problems of modern work.Today I run Coldhouse Publishing, home to the book 30 Ideas About Work That Will Change Your Life, the Career HQ newsletter, and a growing set of workshops, keynotes, and 1:1 coaching, all built around the belief that small, evidence-based shifts in how we think about work add up to real change.Contact me for more on how we can work together.
Book
30 Ideas About Work That Will Change Your Life distills decades of psychological research into 30 short, practical chapters. Each idea is grounded in real science but written for real life. Whether you're navigating a career pivot, leading a team through change, or simply looking for more meaning in what you do, the book meets you where you are.It's the foundation for everything else on this site: the framework, workshops, and coaching all trace back to these 30 ideas.Order your copy using the links below.
30 ideas Framework
To make the book's ideas easier to teach and apply, I organized all 30 ideas into a single framework of six core psychology themes: Self & Identity, Motivation & Meaning, Growth & Resilience, Emotional Well-Being, Focus & Decisions, and the Future of Work.Each theme holds five of the book's ideas. It's the same model I use in workshops, keynotes, and coaching to help people quickly locate which part of "work" they're actually wrestling with.Download the complete framework to see how each theme is clearly broken down.
Services
I work with individuals and teams in a few different ways: keynotes and workshops that bring the book's ideas to life for a live or virtual audience, 1:1 coaching for people navigating a specific career challenge, and a self-paced, DIY drip course that delivers the 30 ideas straight to your inbox at your own pace. Every format is built on the same psychology-grounded framework, tailored to how you like to learn.Whether you need a single keynote, an ongoing coaching relationship, or a low-lift way to bring these ideas to your whole team over time, there's a format that fits.Contact me for more and let's find the right one for you.
Contact
Have a question about the book, want to book a keynote or workshop, or curious whether coaching or the drip course is the right fit? I'd love to hear from you.Tell me a bit about what you're working on and what you're hoping to get out of it.Contact me using the form below.
Thank you
I read every message personally and typically respond within a few business days.
